Did you know you’re the hero of your own story?
Last updated: 1.08pm, Friday 21st July 2023
Have you ever heard the expression, 'you can’t see the label when you’re wearing the jumper'?
Being self-employed has many benefits, but it’s definitely not easy. It can often feel like an ongoing saga of burning the midnight oil, tenacity, risks taken, and rewards reaped. But it’s YOUR business story, and to ordinary mortals it's quite the compelling read! Amidst the whirlwind of running an SME, it's easy to forget to share your accomplishments, but his story not only connects you with your customers, it's what makes you unforgettable.
Not too long ago, I came across an intriguing study. It pinpointed three reasons why readers might give a new novel the old heave-ho: they aren't fussed about the main character, the plot is either nonexistent or daft, or the writing is just… well, a bit lacklustre. This got me pondering about the business stories I tell, and how these elements could make or break your bond with potential customers.
So, are you sitting comfortably? Let's break it down together, shall we?
You - The Hero of Your Tale
Firstly, the main character - that's YOU. I get that it might feel a tad awkward, even a bit boastful, to cast yourself as a hero. But here’s the thing – it's not about blowing your own trumpet. It’s about showcasing your values, your unique journey, and how your services or products help your customers. I know you're brilliant at what you do; let's ensure your audience knows it too.
Crafting a Gripping Journey
Next, the plot. Every great story needs a captivating plot, and your business is no exception. How did you get here? What obstacles have you surmounted? If you're spotlighting a particular service, what does the customer's journey look like? Honesty is really important here. Sprinkle in some real-life case studies, and voila - you've got a compelling narrative that's not just about 'selling', but about human connection and transformation.
Keeping The Pace Lively
Then, there’s the pace. We've all encountered those blogs that drone on, and on, and on. Would you actually have been better posting nothing at all? Crafting content that’s engaging and holds interest is a bit of an art. If writing isn't your forte or you're swamped with other responsibilities, I'm here to lend a hand. It’s important to make sure your story shines and moves at a pace that keeps your audience hooked from start to finish!
Mastering the Craft of Storytelling
Lastly, we have the art of storytelling itself. Like engineering, accountancy, or therapy, it requires a certain skill set. Consistent, top-notch content is not just a luxury - it's a must in today’s digital world. By investing in professional content, you're investing in your brand, accelerating your growth, and building a legacy that inspires others. Picture looking back in a year, chuffed to bits at the journey you've made!
In summary
Your story, your journey, your brand – it’s all interconnected. It's not just about selling to your customers; it's about resonating with them, building trust, and proving that you are the best person for the job. As an SME, you've got a lot on your plate already. Let me lend a hand. Together, we can make your story memorable, compelling, and – most importantly – authentically yours!