Why I Love Working with Small to Medium-Sized Businesses
Last updated: 12.13pm, Friday 16th June 2023
When it comes to my work as a copywriter and content creator, small to medium-sized businesses hold a special place in my heart. From the moment I engage with entrepreneurs who are starting out on their business journey, to the hours we’ll work together navigating branding, website content, SEO and content marketing, the connection I make with them often extends beyond the professional and becomes a friendship.
The power of personal connections
Unlike larger corporations, entrepreneurs pour their heart, soul and personal finances into their (often very varied) business ventures. Their sheer passion and dedication inspires me to invest my own expertise and energy into helping them succeed. Being a part of someone’s entrepreneurial journey from the very beginning is an extraordinary experience - when a new business owner approaches me, their mind buzzing with ideas, I feel privileged to be able to help them bring their dreams to life.
Collaborative storytelling
SME’s often have fascinating stories to tell, stories that customers can easily relate to. Through engaging blogs, captivating case studies and compelling social media content, I have the opportunity to breathe life into those stories. By working together, we can find unique aspects of their business journey that will resonate with their target audience. Collaborative storytelling allows me to blend my expertise with their vision, and results in content that truly represents who they are and what they stand for.
Beyond the digital realm
While digital marketing is vital, SME’s often value the power of traditional marketing too. By working with entrepreneurs who like to embrace advertorials, articles and other traditional marketing strategies, I get the chance to explore different creative avenues. I can help them share their stories in print publications, or collaborate on media campaigns to amplify their brand’s reach. When it comes to writing, I’m very versatile, and I like to ensure that my clients receive a holistic marketing approach that’s tailored to their specific market and needs.
The foundation of my business
On my own business journey, the relationships I’ve cultivated with many SME’s have been the foundation of some amazing friendships that have helped me build a strong network over the years. While I love working with larger companies too, the experience of watching a young business grow and personal ambitions become realised, leaves a lasting impact. It has given me a sense of purpose and friendship that's fuelled my own passion for writing the content needed to help them succeed.